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Dan Torchia
  • Male
  • Overland Park, KS
  • United States
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Dan Torchia added a blog post
As a small business owner who consults with small businesses on their communications, I think it's important to embrace limitations. In his autobiography, To Be Loved, Motown founder Berry Gordy Jr. writes about the studio he constructed at Hittsvi…
August 17, 2009
Dan Torchia added a blog post
I've discussed this informally with other communications consultants, and something happened today that reinforced my answer. Should writers know Hypertext Markup Language (HTML)? Yep. A couple of clients have given me administrator privileges for…
August 14, 2009
KC's Marketing Outsource Resource—a network of support & friendly atmosphere for self-employed advertising/marketing professionals to exchange ideas & best biz practices, while serving as a FREE resource for businesses & agencies to find talent.
August 1, 2009
Dan Torchia is now a member of Kansas City Online Community
August 1, 2009

Profile Information

What city do you live in
Overland Park, KS
Where do you work and what do you do
Owner, Torchia Communications. I'm a writer and communications consultant focusing on web content for small and medium businesses.
Tell us about yourself
I specialize in creating digital communications for the web-based world. Not only the words, but video and audio, too. Stuff that your customers want to read, watch and hear. Content that will drive them to your web site so you can establish relationships necessary to make sales and stay in business.

Content is king. People may come to your web site once, but what will keep them coming back? Content. Lots of it. Except … who's going to create it?

You could do it, or you could get someone on your staff to do these "other duties as assigned." But as a business owner, you (and your staff) are stretched for time already. You should run your business, not manage a web site.

The solution: hire me. Not only will you gain time, you’ll get high quality content that will attract customers to your business and keep them there.

Because of my unique background as a writer, communications consultant and musician, I make the process much more efficient. With one consultant, you get all digital communications, including web and e-mail content, blog posts, podcasts, videos, even custom music.

Interested? Contact me and learn more about how I can help you.

Dan Torchia's Blog

Dan Torchia

What is Quality? Groove vs. Shine

As a small business owner who consults with small businesses on their communications, I think it's important to embrace limitations.

In his autobiography, To Be Loved, Motown founder Berry Gordy Jr. writes about the studio he constructed at Hittsville USA, a tiny house that served as the label's headquarters. To Gordy, the Motown sound was a combination of "rats, roaches, soul, guts and love."

"I was never really hap… Continue

Posted on August 17, 2009 at 10:08am —

Dan Torchia

Writers and HTML

I've discussed this informally with other communications consultants, and something happened today that reinforced my answer.

Should writers know Hypertext Markup Language (HTML)? Yep.

A couple of clients have given me administrator privileges for their web sites, and this arrangement works really well. I can work within the formatting that the web designer has set up and I don't have to bother the designer or the client.

I'm not a programmer by any means, but I do know basic HTML so I can ge… Continue

Posted on August 14, 2009 at 2:57pm —

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