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Jerry Smith
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  • Kansas City
  • United States
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Jerry Smith added a blog post
What is the main advantage of a systematic approach to anything? Well, there are many of course! Not least of which is the ability to replicate something that works with minimal thought and re-design every time. There is another advantage that cam...
November 20
Jerry Smith added a blog post
Keeping in touch with your prospects, clients and potential referral base is, of course, a good idea! There are many options to make this easier, and this week there was a great illustration of how to use online tools, specifically social media, i...
November 17
Jerry Smith added a blog post
How long should you commit to a certain marketing tactic? Perfectly reasonable question, especially if the tool in question has a high cost associated with it! However it is also hazardous as an approach unless you tread with caution. Why? 1. Co...
November 3
Jerry Smith added a blog post
It can take a while to build significant awareness. As a small business you face competition for attention. This comes from your direct competition to be sure, but generally your prospects and referral sources are subjected to a huge number of sal...
October 27
Jerry Smith added a blog post
It's been a busy networking week. As always, there is much to learn during the networking process however familiar you may be with the networking circuit. This week was no exception. At a Chamber of Commerce round table networking event yesterday ...
October 23
Jerry Smith added a blog post
Attending network events is a great small business marketing activity. The use of networking as a marketing tactic tool is a great decision for many small business owners, and is a relatively inexpensive and readily available one to boot. It is a ...
October 22
Jerry Smith added a blog post
What is the most commonly used small business marketing tactic? That may be a question impossible to answer precisely, but "networking" would be a safe bet. When you include online and social media platforms that assumption becomes even more likel...
October 20
Jerry Smith added a blog post
Networking is probably one of the main marketing tools and tactics employed by small business. There are a number of reasons for that of course. It is relatively inexpensive and there are numerous opportunities to network in both business and soci...
October 13

Profile Information

What city do you live in
Kansas City
Where do you work and what do you do
Kansas City - helping small business owners to attract great clients
Tell us about yourself
Moved to KC 3 years ago from the UK where I was born lived for 40 years. My passion is working with small business owners who are ready to grow their business but struggle to attract high quality clients consistently.

Jerry Smith's Blog

Jerry Smith

Marketing Systems

What is the main advantage of a systematic approach to anything? Well, there are many of course! Not least of which is the ability to replicate something that works with minimal thought and re-design every time. There is another advantage that came up this week that adds another reason.

In your business you likely have a number of systematized ways you deliver your service. These can be very valuable in the marketing process but NOT when you initially talk to prospects.

The reason for t… Continue

Posted on November 20, 2009 at 8:30am —

Jerry Smith

Power of keep in touch marketing

Keeping in touch with your prospects, clients and potential referral base is, of course, a good idea! There are many options to make this easier, and this week there was a great illustration of how to use online tools, specifically social media, in this regard.

One of the many books currently addressing social media and its use in business is:… Continue

Posted on November 17, 2009 at 12:31pm —

Jerry Smith

Marketing Commitment

How long should you commit to a certain marketing tactic? Perfectly reasonable question, especially if the tool in question has a high cost associated with it! However it is also hazardous as an approach unless you tread with caution.

Why?

1. Commitment needs to be general, as well as specific - in other words you need to have a big picture commitment to your marketing success and how that plays into your overall business (and indeed your life) plan. This will underpin eve… Continue

Posted on November 3, 2009 at 10:30am —

Jerry Smith

Marketing Consistently

It can take a while to build significant awareness. As a small business you face competition for attention. This comes from your direct competition to be sure, but generally your prospects and referral sources are subjected to a huge number of sales and marketing messages every day.

How do you stand out? One of the ways to do this is develop a marketing message that sounds different from those your audience typically hears. This is a separate topic covered extensively in the Get M… Continue

Posted on October 27, 2009 at 8:52am —

Jerry Smith

Marketing Your Uniqueness

It's been a busy networking week. As always, there is much to learn during the networking process however familiar you may be with the networking circuit. This week was no exception. At a Chamber of Commerce round table networking event yesterday (you know the sort of thing: 3 minutes to promote your business to 7 others at the table) and there were two financial advisors on our table.

Financial Advisors perform a great service and the business is very competitive. It isn't surpri… Continue

Posted on October 23, 2009 at 10:23am —

Comment Wall (7 comments)

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At 6:30pm on May 15, 2009, vivian said…
Hi,it pleases me to get in contact with you,so reply and let us know each other more ok am vivian and u?
Email vmbakey@yahoo.com.
At 1:32pm on February 19, 2009, Michael Irvin said…
Jerry,
Enjoyed your talk last night at the KC Public House. I am the program director for the KC Freelance Exchange and I would like to invite you to talk to our group of advertising professionals at our monthly luncheon in April. Please contact me at 913-677-7060.

Michael Irvin
At 4:53pm on January 20, 2009, Barbara Zeigler said…
Hi Jerry,

Nice to see you here....

Barbara Zeigler
Business Consultant & Executive Coach
Business SOLUTIONS Resource, Inc. | 8527 Bluejacket Street Lenexa, KS 66214 | Ph 913.381.6800 | http://www.BusinessSolutionsKC.com
At 10:42pm on May 21, 2008, Angi Holmes said…
Nice meeting you tonight Jerry!
Angi
www.VividValentines.com
At 12:43pm on April 11, 2008, Angi Holmes said…
Jerry
Thanks for connecting with me here. Happy networking!
Angi
www.VividValentines.com
At 6:42pm on April 10, 2008, jason guerrero said…
Welcome to the group Jerry. Had a great talk with you today.
At 7:28pm on April 9, 2008, Little Guy said…
Yes! Jerry is in the house! Brilliant!
 
 

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The opinions expressed on this site through all forms of communication including videos, forums, blogs, and member communication do not necessarily reflect the views of the site and of course should not be taken as financial advisement, investment advice, commentary on individuals, or advice on any serious matter. Also, we do not make any claims as to the accuracy of the data presented on the site. We hope readers of the site will enjoy the content presented here in the context of an informal (and changing) medium of a blog. This website may inadvertently link to content that is obscene, slanderous, offensive, and/or otherwise useless. This website in no way condones, endorses or takes responsibility for such content.
 

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