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Kevin Dervin Marketing Inertia

How's your marketing inertia? Marketing Inertia works kind of like the Law of Inertia in physics. Technically it's Newton's First Law of Motion, but it's commonly referred to as the law of inertia. Newton's first law basically states...

"A body at rest tends to stay at rest and a body in motion tends to stay in motion with the same speed and direction unless acted upon by an external force."

… Continue

Added by Kevin Dervin on November 11, 2009 at 9:57am — No Comments

Kevin Dervin Marketing Inertia

How's your marketing inertia? Marketing Inertia works kind of like the Law of Inertia in physics. Technically it's Newton's First Law of Motion, but it's commonly referred to as the law of inertia. Newton's first law basically states...

"A body at rest tends to stay at rest and a body in motion tends to stay in motion with the same speed and direction unless acted upon by an external force."

… Continue

Added by Kevin Dervin on November 11, 2009 at 9:57am — No Comments

Jeana Walz The Reasons Why Becoming Organized Is So Important

As you know, being “organized” is a very popular topic. There are even whole stores, such as The Container Store and Hold Everything, which are devoted to the idea of becoming organized. It seems that everyone is always trying to find a way to become more organized. Many people mistakenly believe that being organized requires too much effort. Sometimes people think that the only people who can actually become organized are uptight. That is not true! If you have ever wondered what the fuss about… Continue

Added by Jeana Walz on November 10, 2009 at 2:52pm — No Comments

Lynn Schieve Praise The Lord

Praise the Lord, Oh my soul, and all that is within me praise his Holy Name! Continue

Added by Lynn Schieve on November 10, 2009 at 9:07am — No Comments

Kevin Dervin Finding The Right Marketing Mix...

What is the right mix of marketing tools for your small business? It's common for small business owners to question what marketing tactics they should use. What marketing tools are going to give you the best bang for your buck? Small business owners and independent professionals are bound to get plenty of advice on the matter. Those in your network of contacts with tell you all about...

... the marketing approach

… Continue

Added by Kevin Dervin on November 9, 2009 at 10:00am — 2 Comments

Cindy McGuire Jobless but not humorless

Having been unemployed for almost a year, I don't know what I am supposed to do that I haven't already done. I have been: researching companies, networking, volunteering, freelancing, following-up, keeping up-to-date on current trends, attending seminars, reinventing and reevaluating my skills, etc.... The fact is, there are too many talented, experienced people looking for too few jobs. Finding humor in the things is what is keeping me sane. I would like to share today's humorous tidbit: I rece… Continue

Added by Cindy McGuire on November 5, 2009 at 12:06pm — 1 Comment

Kevin Dervin The Marketing Edge - Secret For Business Success

[This post was inspired by the marketing lessons I learned from reading The Slight Edge by Jeff Olson] What side of the Marketing Edge is your business on? What's the difference between a successful small business and a struggling one? It’s not as big of a difference as you might think. You can take two small businesses that by all app… Continue

Added by Kevin Dervin on November 4, 2009 at 9:22am — No Comments

Jerry Smith Marketing Commitment

How long should you commit to a certain marketing tactic? Perfectly reasonable question, especially if the tool in question has a high cost associated with it! However it is also hazardous as an approach unless you tread with caution. Why? 1. Commitment needs to be general, as well as specific - in other words you need to have a big picture commitment to your marketing success and how that plays into your overall business (and indeed your life) plan. This will underpin eve… Continue

Added by Jerry Smith on November 3, 2009 at 10:30am — No Comments

Michael Irvin Just What Do You Mean You’re a Winner?

“Win at all costs.” “Winning’s not the only thing.” “It’s not whether you win or lose but how you play the game.” We’ve all heard these. They’ve been around for a long time. So how to you get from winning at all costs to winning is not the only thing? Which is right? Which is wrong? Or, is there a place somewhere in between? You’ve seen them. We all have. I’ve even been one at times. They are the ones driven to win. They will do whatever it takes to win. Long hours, weekends, travel, sacrifice… Continue

Added by Michael Irvin on November 3, 2009 at 10:24am — No Comments

Kathy Maxwelll Why your business needs the essence of a distinctive corporate identity?

Did you ever think why the company media representatives and the brand equity managers keep staking and lay emphasis about the essentiality of owning a professional logo design to march on? Is the build up of hype about having custom design logo warranted? It sounds pretty much explainable, doesn’t it? A logo of a company is the character of the organization which marks its unique identity. There are many competitors of your business around you very near but what really signifies you is your ou… Continue

Added by Kathy Maxwelll on November 3, 2009 at 4:01am — No Comments

Kevin Dervin Does Marketing Have An "Easy" Button?

Why is marketing so hard for so many small businesses? Is it because they don't have an "EASY" button? I'm referring of course to the Staples Easy Button from their television commercials. If you're not sure what I'm referring to here, stick with me because you'll still get the point. Staples is an office supply company that was running some TV commercials on a concept called the "Easy Button." Maybe they're still running them, but I've stopped noticing.… Continue

Added by Kevin Dervin on November 2, 2009 at 2:00pm — No Comments

Aaron Magruder Productivity Tip #57: Cut out the Voicemail Garbage

How many messages by noon? You get into the office on Monday, check your voicemail one by one to find out what's important and what's not. By noon you have... Continued... NonStop Networks, LLC Cisco Unified Communications Solutions http://www.nonstopnetworks.net | http://forum.nonstopnetwo… Continue

Added by Aaron Magruder on October 30, 2009 at 2:13pm — No Comments

Kevin Dervin The Marketing Importance of Your First Words...

"What do you do?" It just might be the most asked business question you will ever hear. How well are you prepared to answer it? Most small business marketers don't think much about this as it relates to their marketing. But, there's no doubt that it should be one of the primary marketing tools you put into your marketing toolbox. The first words that come out of your mouth are the most important from a marketing perspective.… Continue

Added by Kevin Dervin on October 28, 2009 at 11:12am — 2 Comments

Aaron Magruder Time Clocking Money Saver

Inaccurate Time Reporting Impacts Your Bottom Line Small business have many methods to track time from an old punch clock to spreadsheets to the honor system. Time cards ge... Continued... http://www.nonstopnetworks.net/blog/2009/10/time-clocking-money-saver.html Focused on solving problems for small and medium sized businesses who are frustrated t… Continue

Added by Aaron Magruder on October 28, 2009 at 10:45am — No Comments

Jerry Smith Marketing Consistently

It can take a while to build significant awareness. As a small business you face competition for attention. This comes from your direct competition to be sure, but generally your prospects and referral sources are subjected to a huge number of sales and marketing messages every day. How do you stand out? One of the ways to do this is develop a marketing message that sounds different from those your audience typically hears. This is a separate topic covered extensively in the Get M… Continue

Added by Jerry Smith on October 27, 2009 at 8:52am — No Comments

Michael Irvin The Sky’s the Limit…Why?

As children we constantly asked the question why? We asked why the sky was blue, why fish couldn’t breathe air, why the moon changed shape. We were challenging our surrounding and demanding answers. It was our way of making sense of our world. As we grew older many of our questions got answered and along the way our sense of wonder diminished. As life continued, all around us we started hearing about limits. The word “no” was introduced to us early on. No you can’t eat ice cream for breakfast,… Continue

Added by Michael Irvin on October 26, 2009 at 2:13pm — 1 Comment

Aaron Magruder Sticky Note Messaging Method

Are you using the Sticky Note Messaging Method? You know, Look at your computer monitor and your co-worker's computer monitor. See all those... Continued NonStop Networks is focused on solving problems for small and medium sized businesses who are frustrated that their communication systems are letting them down, worried about security and concerned with rising technology cost. If you n… Continue

Added by Aaron Magruder on October 26, 2009 at 1:00pm — No Comments

Kevin Dervin Are You Leveraging Your Greatest Marketing Assets?

What does it take to be a great small business marketing & sales person? You might not think that you are a marketing and sales person. But, if you own or work in a small business then that's exactly what you are. Whether you like it or not, feel like you're good at it or not - you are a marketing and sales person. Even if you don't have all the maketing skills yet, most small business people have the keys to being great at marketing. It's… Continue

Added by Kevin Dervin on October 26, 2009 at 11:00am — No Comments

Jerry Smith Marketing Your Uniqueness

It's been a busy networking week. As always, there is much to learn during the networking process however familiar you may be with the networking circuit. This week was no exception. At a Chamber of Commerce round table networking event yesterday (you know the sort of thing: 3 minutes to promote your business to 7 others at the table) and there were two financial advisors on our table. Financial Advisors perform a great service and the business is very competitive. It isn't surpri… Continue

Added by Jerry Smith on October 23, 2009 at 10:23am — No Comments

Jerry Smith Marketing at a Networking Meeting

Attending network events is a great small business marketing activity. The use of networking as a marketing tactic tool is a great decision for many small business owners, and is a relatively inexpensive and readily available one to boot. It is a long term/permanent commitment and therefore one that takes up considerable time, if not money. Therefore make sure you are using that time wisely! If you are going to commit the time, it surely makes sense to maximize that time? It might… Continue

Added by Jerry Smith on October 22, 2009 at 9:54am — No Comments

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Brian Grant, Barry Goodman, Lisa and 3 other members might attend Chris Gould's event
November 12, 2009 from 5:30pm to 7:30pm
Hi -I look forward to meeting you on Thursday. We will have Jerry Smith speaking at 6:00 and Reggie Harris (General Manager for the new KC Stars basketball team) with the cheerleaders will be joining us as well. They will be giving out by one/get ...
14 minutes ago
Michael Stults posted the link Brisan and Parker Stults – Fighting Niemann-Pick Type C – The Childhood Alzheimer's – Blog.BriParDun.com » Blog Archive » Crop & Shop Fundraiser | Benefit For Brisan and Parker Stults | Saturday, November 21, 2009
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Calling all scrapbookers! Crop & Shop Nov. 21st @ Faith United Methodist Chruch in Grain Valley
Calling all scrapbookers! Do we have a treat for you this month! Crop & Shop Fundraiser will be benefiting the Stults Family of Grain Valley, MO! This will be a fun filled day of scrapbooking, socializing, shopping and good times! There will be d...
45 minutes ago
Joshua Switzer, Thomas Crow, Dawna J. Grigsby and 2 other members are attending Chris Gould's event
November 12, 2009 from 5:30pm to 7:30pm
Hi -I look forward to meeting you on Thursday. We will have Jerry Smith speaking at 6:00 and Reggie Harris (General Manager for the new KC Stars basketball team) with the cheerleaders will be joining us as well. They will be giving out by one/get ...
2 hours ago

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