Celebrate Your Independence From Marketing Struggle

[Kevin Dervin]

Marketing know-how can mean the difference between small business struggle and small business success.

Tomorrow is the 4th of July here in the United States. This is an important day for Americans in celebrating the relatively short 233 year history of our great country.

It's more than just a 3-day weekend. It's a celebration of this country's declaration of independence from the struggle and challenges of existence under British rule.

Marketing know-how is the key to helping small business owners achieve their own independence. Understanding the core principles of marketing and how to apply them allows you to declare independence from the struggles and challenges that so many small businesses experience.

Here are the seven steps the Marketing Action Club has outlined to help you declare your independence from small business marketing struggle:

(1) Get in the Marketing & Sales Flow of Your Business – Every business has a certain marketing and sales flow. The pace and complexity of the flow may differ depending on the services you sell, but every business has a flow.

Take a little bit of time and map out your process for how you'll grab attention from your prospects and then build their trust so they want to explore doing business with you. Hint: Stay focused on what's important to them.

(2) Be Sure of Clarity & Focus – It’s imperative to begin by making sure you’re very clear on where you’re going with your business and what you want to accomplish. Too many small businesses are so vague and simply go where the business takes them.

Articulate the real purpose of your business and what ultimate impact you'd like to make on your target market. Hint: This is more about what's most important to them instead of you.

(3) Establish A Positive Marketing Mindset - Getting past the limiting beliefs that “You Can’t Do It”. For many, it’s not that you don’t know you need to be marketing. It's just that your limiting beliefs take you out of the game before you even start.

Think about what things would look like if you did know what things to do and you knew how to get consistent results. Hint: Start by replacing phrases like "I'll try" and "I have to" with phrases like "I will" and "I choose to".

(4) Create your Client Attraction Marketing Message – Marketing isn’t a clever tagline or a snappy catch phrase. What you need is a proven formula that actually gets attention and piques interest.

Write a simple, plain-talk sentence that says, "I help [these people] with [these challenges]." Hint: Notice the brevity and focus on them vs. you.

(5) Market Your Expertise: Information Advocacy – The knowledge that you have and your ability to apply it in practical ways to help your clients is what makes you valuable. It is also your greatest marketing asset.

Write at least two tip sheets addressing ways to address a common business challenge that you know your clients face. Hint: Think of all different ways you might be able to share this with influencers and prospects in your target audience.

(6) Select Your Marketing Tools and Tactics – There are dozens and dozens of ways to get out there and let the marketplace know about your services.

Identify just a few key tools that you could implement to help grab attention and build up credibility & trust from your target audience. Hint: Just pick a few initially that you can get excited about and commit to implementing.

(7) Put Your Marketing Ideas into Action – Ideas without action will get you exactly nowhere. If you've followed the previous six steps, then you're ready to take action to produce results.

Start by creating some simple five to seven step action plans for each tools and tactic identified. Hint: Even a simple plan will generally outperform no plan at all.

And that's it... Independence in seven steps. And now I'd like to invite you to come join us in the Marketing Action Club. We'll take you step-by-step through this process to help you declare your own independence from small business marketing struggle.

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