An online site for Kansas City - Finally, a place just for you...
Does Marketing Have An "Easy" Button?
Why is marketing so hard for so many small businesses? Is it because they don't have an "EASY" button?
I'm referring of course to the Staples Easy Button from their television commercials. If you're not sure what I'm referring to here, stick with me because you'll still get the point. Staples is an office supply company that was running some TV commercials on a concept called the "Easy Button." Maybe they're still running them, but I've stopped noticing.
The typical commercial showed a few people in some business setting trying to deal with some kind of business issue. Someone in the group would suggest using the "Easy Button" and whatever issue they were dealing with was magically solved. The point is that Staples makes any issues relating to office supplies easy to deal with.
When it comes to marketing (and business in general), there is no Easy Button. But, that doesn't stop lots and lots of small business people from looking for the Magic Marketing Button. For too many small businesses marketing is hard because they don't really want to have to work at it.
You spend hundreds of hours and thousands of dollars to become extremely competent, if not a master, in your field. But all of that won't count for much if you don't know how to consistently generate leads and attract new clients. That takes marketing on your part which means some work. Sorry, there is no Magic Marketing Button.
Becoming a decent marketer also demands an investment of your time, energy, and money. You won't become a better marketer by searching for the Easy Button or the Magic Marketing Button. It just doesn't happen by luck, accident or overnight. You need to commit to make it happen.
Successful small businesses and professional are prepared. They know their stuff because they commit the time and energy to learn what it takes and get it right. They don't foolishly waste their time by stumbling around looking for the Magic Marketing Button.
When you're in small business, then your part-time business has to be marketing. Yes, it does take some work. But, if you're willing to commit some regular and consistent time to actively work on your marketing, including becoming better educated, then success is highly attainable.
[Please Note: This post is in no way intended to be any sort of indictment against Staples or their Easy Button marketing campaign. I love their Easy Button commercials and wish I had one myself. You should see my desk and office area on a typcial day]
I'm referring of course to the Staples Easy Button from their television commercials. If you're not sure what I'm referring to here, stick with me because you'll still get the point. Staples is an office supply company that was running some TV commercials on a concept called the "Easy Button." Maybe they're still running them, but I've stopped noticing.
The typical commercial showed a few people in some business setting trying to deal with some kind of business issue. Someone in the group would suggest using the "Easy Button" and whatever issue they were dealing with was magically solved. The point is that Staples makes any issues relating to office supplies easy to deal with.When it comes to marketing (and business in general), there is no Easy Button. But, that doesn't stop lots and lots of small business people from looking for the Magic Marketing Button. For too many small businesses marketing is hard because they don't really want to have to work at it.
You spend hundreds of hours and thousands of dollars to become extremely competent, if not a master, in your field. But all of that won't count for much if you don't know how to consistently generate leads and attract new clients. That takes marketing on your part which means some work. Sorry, there is no Magic Marketing Button.
Becoming a decent marketer also demands an investment of your time, energy, and money. You won't become a better marketer by searching for the Easy Button or the Magic Marketing Button. It just doesn't happen by luck, accident or overnight. You need to commit to make it happen.
Successful small businesses and professional are prepared. They know their stuff because they commit the time and energy to learn what it takes and get it right. They don't foolishly waste their time by stumbling around looking for the Magic Marketing Button.
When you're in small business, then your part-time business has to be marketing. Yes, it does take some work. But, if you're willing to commit some regular and consistent time to actively work on your marketing, including becoming better educated, then success is highly attainable.
[Please Note: This post is in no way intended to be any sort of indictment against Staples or their Easy Button marketing campaign. I love their Easy Button commercials and wish I had one myself. You should see my desk and office area on a typcial day]
| Let's be friends on... |  |
| Join me on Blastoff! |  |
Comment
About
Latest Activity
Disclaimer-please read
The opinions expressed on this site through all forms of communication including videos, forums, blogs, and member communication do not necessarily reflect the views of the site and of course should not be taken as financial advisement, investment advice, commentary on individuals, or advice on any serious matter. Also, we do not make any claims as to the accuracy of the data presented on the site. We hope readers of the site will enjoy the content presented here in the context of an informal (and changing) medium of a blog. This website may inadvertently link to content that is obscene, slanderous, offensive, and/or otherwise useless. This website in no way condones, endorses or takes responsibility for such content.
© 2009 Created by Chris Gould on Ning. Create a Ning Network!
You need to be a member of Kansas City Online Community to add comments!
Join this Ning Network