Marketing Inertia

[Kevin Dervin]

How's your marketing inertia?

Marketing Inertia works kind of like the Law of Inertia in physics. Technically it's Newton's First Law of Motion, but it's commonly referred to as the law of inertia.

Newton's first law basically states...

"A body at rest tends to stay at rest and a body in motion tends to stay in motion with the same speed and direction unless acted upon by an external force."

Notice the two parts of the principle. One part refers to the behavior of a motionless object. The other part refers to the behavior of a moving object.

Every business has its own Marketing Inertia. And much like Newton's first law of motion, it tends to keep doing whatever it's doing. In other words, it's either staying at rest or staying in motion.

When your marketing is at rest, nothing is happening. The business isn't flourishing and growing because you're not consistently attracting new clients. This tend to happen either because you stop marketing to work on existing clients or you’re just not sure where to start.

On the other hand, if your marketing is in motion it tends to stay in motion. You're creating clear and compelling marketing messages that speak to the needs of your clients and prospects. You're working regularly and consistently to put your message and your expertise in front of your target market.

So how's your marketing inertia?

Unfortunately, for too many small businesses the marketing body is at rest. And to make matters worse, they seem to be waiting for some kind of external force to put it in motion.

So here's a little marketing secret...

The external force that's needed to put your marketing in motion is YOU!

You have to take action to put your marketing in motion.

* Schedule time for marketing in your calendar every single week!

* Build and continually add to your repository of value. Make it your mission to find as many ways as possible to distribute, share, and give away this value through articles, tip sheets, special reports and audios, etc.

* Get proactive about generating referrals.

* Stay in touch - follow-up, send thank you notes, forward articles & resources of interest, invite them to events, etc.

Pay attention to your marketing inertia... and keep it in motion.

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[Kevin Dervin]

Hey Diana, thanks for the feedback!

I guess it's kind of like working out right? When the body stays at rest, it can be a challenge to get things going when you want. But, once you get rolling and into a routine, things start to happen... you notice more energy, you feel better, you're stronger, your clothes fit better... It's INERTIA!

Hope things are going well with you and your business.

All my Best!
Kevin

[Diana Chaloux]

Excellent points! When you get out there and stay proactive with marketing there is a constant flow and snowball effect that keeps business rolling! Great post Kevin.