An online site for Kansas City - Finally, a place just for you...
The Marketing Importance of Your First Words...
"What do you do?"
It just might be the most asked business question you will ever hear. How well are you prepared to answer it?
Most small business marketers don't think much about this as it relates to their marketing. But, there's no doubt that it should be one of the primary marketing tools you put into your marketing toolbox.
The first words that come out of your mouth are the most important from a marketing perspective.
Are you prepared to answer "the question" and GRAB ATTENTION at the various business networking and social events you attend? When you go to a business networking event and everyone in the room gets a chance to give a 30 to 60 second introduction, you want to grab attention when it's your turn.
Your 30-second introduction is your core marketing message.
Does your introduction pique interest from any potential prospects or referral sources in the room? If not, you need to understand the importance of your first words.
The standard responses to "the question" is to tell your listeners what you are, what you do, or who you work for. It's what 90 percent or more of the small business marketers out there are doing. And it does nothing to grab attention or pique interest from prospects or potential referral sources.
You see it all the time at networking events. Business owners and independent professionals are consistently blowing opportunities with their inability to answer "the question." Being prepared for these most common business scenarios can literally mean the difference between great marketing success and huge marketing frustration.
Shift your focus in delivering your message. If you want to answer "the question" intelligently and get more attention from your listening audience stop focusing on who you are, what you do, or who you work for. Instead, begin focusing on and articulating who you are out to help and what problems, issues and challenges you are out to help them solve.
Assume everyone you talk to is asking themselves the question, "What's in it for me?" That's the basis for a great attention getting introduction.
Pay attention to your first words. It's the most important marketing message you will deliver.
Be on the lookout for our forthcoming program that we've been referring to as 30-Second Intro In-A-Box. Jerry Smith and I have been working hard to pull together this interactive online product. We'll be looking for small business owners and independent professionals that want to test it for us. More details coming soon.
It just might be the most asked business question you will ever hear. How well are you prepared to answer it?
Most small business marketers don't think much about this as it relates to their marketing. But, there's no doubt that it should be one of the primary marketing tools you put into your marketing toolbox.
The first words that come out of your mouth are the most important from a marketing perspective.
Are you prepared to answer "the question" and GRAB ATTENTION at the various business networking and social events you attend? When you go to a business networking event and everyone in the room gets a chance to give a 30 to 60 second introduction, you want to grab attention when it's your turn.
Your 30-second introduction is your core marketing message.
Does your introduction pique interest from any potential prospects or referral sources in the room? If not, you need to understand the importance of your first words.
The standard responses to "the question" is to tell your listeners what you are, what you do, or who you work for. It's what 90 percent or more of the small business marketers out there are doing. And it does nothing to grab attention or pique interest from prospects or potential referral sources.
You see it all the time at networking events. Business owners and independent professionals are consistently blowing opportunities with their inability to answer "the question." Being prepared for these most common business scenarios can literally mean the difference between great marketing success and huge marketing frustration.
Shift your focus in delivering your message. If you want to answer "the question" intelligently and get more attention from your listening audience stop focusing on who you are, what you do, or who you work for. Instead, begin focusing on and articulating who you are out to help and what problems, issues and challenges you are out to help them solve.
Assume everyone you talk to is asking themselves the question, "What's in it for me?" That's the basis for a great attention getting introduction.
Pay attention to your first words. It's the most important marketing message you will deliver.
Be on the lookout for our forthcoming program that we've been referring to as 30-Second Intro In-A-Box. Jerry Smith and I have been working hard to pull together this interactive online product. We'll be looking for small business owners and independent professionals that want to test it for us. More details coming soon.
| Let's be friends on... |  |
| Join me on Blastoff! |  |
Comment
-
Comment by Kevin Dervin on November 3, 2009 at 9:26pm -
Hi Cindy!
Thanks for your comment. I'd love the opportunity to come share this kind of information with your chapter through a presentation (or workshop) sometime if you think it's a fit. Otherwise, maybe you'll be interested in our online program (the 30-Second Intro In-A-Box) coming soon.
Just send me a message or call me directly at 913-515-1230 if you'd like to discuss.
All my Best!
Kevin
-
Comment by Cindy Green on November 3, 2009 at 7:52pm - Learn new way to introduce ourselves to others so they remember us or our organization is the key. I am working with our chapter on recruiting new members and find your information useful. - Thanks
About
Latest Activity
Disclaimer-please read
The opinions expressed on this site through all forms of communication including videos, forums, blogs, and member communication do not necessarily reflect the views of the site and of course should not be taken as financial advisement, investment advice, commentary on individuals, or advice on any serious matter. Also, we do not make any claims as to the accuracy of the data presented on the site. We hope readers of the site will enjoy the content presented here in the context of an informal (and changing) medium of a blog. This website may inadvertently link to content that is obscene, slanderous, offensive, and/or otherwise useless. This website in no way condones, endorses or takes responsibility for such content.
© 2009 Created by Chris Gould on Ning. Create a Ning Network!
You need to be a member of Kansas City Online Community to add comments!
Join this Ning Network